Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Book cover for Positioning: The Battle for your Mind

Modern society is over-communicated. Every media channel, whether it be print, radio, television, streaming, or internet, is stuffed with advertisements. While the average consumer was exposed to roughly 500 advertisements in the 1970's, that number has increased over 5,000 fold by 2006. Today, that number is likely even higher. For corporations, succeeding in advertising is … Continue reading Positioning: The Battle for Your Mind by Al Ries and Jack Trout

Robot-proof: Higher Education in the Age of Intelligence

Cover for Robot-proof: Higher Education in the Age of Artificial Intelligence

By Joseph E. Aoun Technology forever marches forward. In the 21st century, the speed of advancement seems to constantly increase. We live in a world where cars can drive themselves and customers are purchasing goods and services using digital currency not backed by any government. Companies have been making significant alterations their business models in … Continue reading Robot-proof: Higher Education in the Age of Intelligence

Developing Leadership Character

Cover for Robot-proof: Higher Education in the Age of Artificial Intelligence

Mary Crossan, Gerard Seijts, and Jeffrey Gandz In┬áDeveloping Leadership Character, the authors outline the eleven dimensions of leadership character. Each dimension consists of several elements which describe more elementary qualities of each dimension. The dimensions and elements are: Drive (passionate, vigorous, results-oriented, demonstrates initiative, strives for excellence) Collaboration (cooperative, collegial, open-minded, flexible, interconnected) Humanity (considerate, … Continue reading Developing Leadership Character

All Marketers are Liars by Seth Godin

Cover of All Marketers are Liars by Seth Godin

A useful book for those of us without a marketing background. Godin discusses how the best marketers are the best storytellers. He explains the key to a successful marketing campaign is to craft a compelling story that hooks the target customer. Furthermore, he explains that all consumers have a 'worldview' - their personal perspective on … Continue reading All Marketers are Liars by Seth Godin

Start with Why by Simon Sinek

Cover of Start with Why by Simon Sinek

"People don't buy what you do; they buy why you do it." -Simon Sinek The most inspirational and innovative companies in the world discovered their customers do not buy their products because of specifications or features. Instead, customers buy their products because they believe in the values of the company. Sinek articulates his point in … Continue reading Start with Why by Simon Sinek

Rejection Proof by Jia Jiang

Cover page of Rejection Proof

Rejection sucks. But like all skills, one can improve their resiliency by practicing getting rejected. Through Jiang's process of going through 100 days of rejection, he developed a new approach to making requests that make rejection less painful and make gaining acceptance more likely. Ask "Why?" When rejected, by sure to ask "why" to understand … Continue reading Rejection Proof by Jia Jiang